Thursday, 14 May 2020

Oppurtunities and threats for a commerical television station


14 May 2020,
Kathmandu, Nepal

Opportunities:

  • Providing streaming services via internet as there is lot of demand for it.
  • Better viewership data.
  • Set of back catalogues material.
  • DVR or portable devices to download a programme and watch it later.
  • Proliferation of smartphones.
  • Affordability is creating high demand for television in emerging economies. So, new markets with different consumers tastes.
Threats:
  • Availability of more streaming services such as Netflix, Amazon, Hot Star.
  • Economic downturn reducing advertising revenue.
  • Advertisers are moving to efficient channels such as internet searches, Facebook, Instagram, etc
  • More strict data regulations.
  • Demand for premium quality is increasing the industries costs.
  • Public tastes changing rapidly.

References:
-diff. sources


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