Credits: 3
Lecture Hours: 48
Course Objectives:
This course, while familiarizing students of advanced Business Studies with the foundational theory of business communication, offers an intensive practice of effective business communication-written, oral, verbal, and non-verbal – so that Business Graduates can apply the skills learned in their career and beyond. Besides orienting students to basic theories of effective communication, the course also includes a practicum component in that students towards the end of the semester will have submit a completed writing portfolio that includes a range of writing assignments such as business
correspondences, business report, and a dossier for job application. The course follows the seminar model of classroom teaching, in which students participate in in-class discussions and presentations.
Course Description:
This course contains understanding the foundations of business communication, writing letters, memos, e-mails, and instant messages, writing reports and proposals, oral and non- verbal communications, preparing a dossier for employment.
Course Details:
Unit 1: Understanding the Foundations of Business Communication LH 6
- Achieving success thorough effective business communication
- Communicating in teams and mastering listening and non-verbal communication
- Communicating inter-culturally
Applying the three-step writing process
- Planning business messages
- Writing business messages
- Completing business messages
Unit 2: Writing Letters, memos, e-mails, and instant messages LH 6
- Writing routine and positive messages
- Writing negative messages
- Writing persuasive messages
Unit 3: Writing Reports and Proposals LH8
- Planning reports and proposals
- Writing reports and proposals
- Completing reports and proposals
Unit 4: Oral and non-verbal communications LH 6
- Non-verbal communication
- Public speaking
- Conducting and participating in meetings
- Interviewing and getting interviewed
Unit 5: Preparing a dossier for employment LH 6
- Constructing resume
- Writing job letters
- Applying and interviewing for employments
Practicum: LH 16
- At least one 10 to 15 minute oral presentation
- At least three business correspondences (topic will be given)
- At least one mid-length report
- Mock meetings and interview sessions
- Dossier for job application
Required Texts:
Courtland L. Bovee and John V. Thill, Business Communication Today
Occasional handouts.
Reference Books:
R.V. Lesikar and J.B. Pettit, Business Communication (Prescribed)
R.V. Lesikar and M.E. Flatley, Basic Business Communication (Prescribed)
Robert G. Insley, Communicating in Business in the 21st Century (highly recommended)
Baden Funson, C21: Communicating in the 21st Century (highly recommended)
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