Complete Syllabus of Balance Scorecard: A Tool for Performance Measurement | ACC 690 | MBS 4th semester

Credits 3
Lecture Hours: 48 

Course Objectives: 

This course aims to give the knowledge of comprehensive framework that translates a company’s mission, vision and strategy into a coherent set of performance. It helps the students to know about the different perspectives of performances and how to measure and implement them in the organizations. Teaching 

Methodology and Pedagogy: 

 Lecture
 Assignments
 Discussion & Presentation
 Project & case work
 Library & Internet 

Marking Scheme: 

 Internal 

- Assignment
- Presentation
- Project work
- Case Studies
- Mid Term Exam
- Pre Board Exam 

 External 

- Board Exam 

Course Details:

Unit 1: Introduction of Balance Scorecard (BSC) LH 4 

- Concept and need of performance management
- Traditional performance management and its limitations
- Concept, importance, characteristics, requisites, origin and limitations of BSC 

Unit 2: Perspectives of Balance Scorecard LH 30 

a. Financial Perspective LH 7
- Concept and objectives of financial perspective
- Linking financial objectives to business unit strategy
- Financial performance analysis
i. Revenue growth and mix
ii. Liquidity & Profitability
iii. Cost reduction
iv. Assets utilization (efficiency) and investment strategy 

b. Customer Perspective LH 7
- Concept and objectives of customer perspective
- The core areas of customer perspective
i. Customer retention
ii. Customer acquisition
iii. Customer satisfaction
iv. Customer profitability 

c. Internal-Business-Process (IBP) Perspective LH 7
- Concept, objectives and process of IBP
- Value chain model in IBP perspective
i. Innovation process
ii. Operation process
iii. Post-sale process 

d. Learning and Growth Perspective LH 7
- Concept and objectives of learning and growth
- Principal categories for learning and growth
i. Employee capabilities and measurement
ii. Employee satisfaction
iii. Employee retention
iv. Employee productivity
- Information system capabilities
- Motivating empowerment and alignment 

e. Developing objectives for each perspectives LH 2 

Unit 3: Linking BSC and Mission, Vision, Values & Strategy LH 5 

- Meaning and importance of mission, vision, values & strategy
- Linking between BSC and mission, vision, values and strategy for achieving organization objectives 

Unit 4: Implementing and Reporting BSC LH 6 

- Launching the BSC program
- Building and integrated management system
- Reporting BSC results 

Unit 5: Maintaining the BSC LH 3 

Reference Books:

Atkinson, A. A. & Kaplan, R. S., Advanced Management Accounting, Prentice Hall of India Pvt. Ltd., New Delhi
Kaplan, R. S. & Norton, D. P., The Balance Scorecard, Translate Strategy into Action, Harvard Business Review Press
Lal, J., (2015), Strategic Cost Management,1 ed, Himalaya Publishing House
Paul, R. N. (2006 ), Balance Scorecard Step-by-Step, Maximizing Performance and Maintaining Results 2 nd ed, John Wiley & Sons Inc. USA