Showing posts with label Syllabus of BBS. Show all posts
Showing posts with label Syllabus of BBS. Show all posts

Saturday, 27 June 2020

Complete Syllabus of Quality Management | MGT 254 | BBS 4th year

Full marks: 100 
Pass Marks: 35 
Lecture Hours: 150 

Course Objective:

This course aims to acquaint students to the concept and practice of management and focuses on the quality of managing, operating, and integrating customer service, marketing, production and delivery, throughout an organization's value chain. 

Course Description:

This course contains introduction, managing for quality products and services, Quality Planning, Control and TQM, Quality Improvement and Results. 

Course Details:

Unit 1: Introduction LH 20 
Concept of quality, dimensions of quality, Importance of quality in business and commerce, service quality vs. product quality, determinants of service quality, process and quality, strategic quality management, quality and strategic planning, Strategic Quality management, cost of quality, total quality management, Quality Function Deployment (QFD)—concept and applications. 

Unit 2: Managing for Quality Products and Services LH 35 
Concept, strategies and quality, quality assurance, process capability, measures of variation and process capability, process variation; quality infrastructure, total organizational involvement, supply chain management-logistic management, inventory management, materials requirement planning, manufacturing resource planning, just-in time; quality management systems- ISO9000:2000 Quality Management System, ISO 14000:1996 Environmental Management System. 

Unit 3: Quality Planning, Control and TQM LH 45 
Concept, quality planning and control process, different quality tools- check sheets, stratification, Pereto chart, cause and effect diagram, control chart, histograms; the quality planning process; concept of TQM, emergence of TQM, implementing TQM, TQM models, benefits of TQM, quality Gurus- Juran, Crosby’s 14-Point program, TQM practices-value analysis and value engineering, brainstorming, Delphi and Nominal group technique, quality function deployment, ergonomics, single minute exchange of dies and total productive maintenance, benchmarking- process, code of conduct, types, benchmarking customer service, internal benchmarking, advantages and limitations, steps, integrated approach to benchmarking; business process reengineering- BPR methodology, difference between TQM and BPR, approaches to integrate TQM and BPR, Advantages and limitations of BPR, result of TQM, quality performance excellence awards- Deming application prize, European Quality Award and Malcolm Baldrige National Quality Award; Six Sigma- design for Six Sigma, Six Sigma DMAIC process, key analytical tools for implementing Six Sigma, advantages of Six Sigma, Zero defect concept, quality control mechanism in Nepalese industries. 

Unit 4: Service Quality Management and Cost of Quality LH 20 
Concept, product and services, measuring service quality using SERVQUAL, limitations of SERVQUAL, the sequential incident technique, quality rating in the service industry, methods analysis, 99 stopwatch, time study, work sampling, cost of quality—prevention consts, appraisal costs, internal failure costs, external failure costs, cost of quality models, Nepal Standard of Quality Control (NSQC). 

Unit 5: Quality Improvement and Results LH 20 
Concepts, benefits of quality improvement, inhibitors of quality improvement projects, quality improvement projects, the remedial journey, dealing with resistance to change, customer satisfaction, empowered employees, maximization of return on investment, challenges of quality management in service and manufacturing sector of Nepal. 

Text and Reference Books:

Janakiraman, B. & Gopal, R.K., Total Quality Management, New Delhi: Prentice-Hall of India 
Bedi, K., Quality Management, New Delhi: Oxford University Press. 
Oakland, J.S., Total Quality Management: Text and Cases, Butterworth Heinemann 
Bagad, V.S., Total Quality Management, Technical Publication Pune 
Mukherjee, P.N., Total Quality Management, Prentice-Hall of India 
Summers, D.C., Quality Management, Pearson 
Dale, B.G., & McQuater, Managing Business Improvement and Quality, Black- Well. 
Dale, B.G., Wide, T.V., Iwaardeen , J.V., Managing Quality, Wiley-Blackwell 
Burrill, c & Ledolter, J., Achieving Quality through Continual Improvement, Wiley-blackwell

Complete Syllabus of Productivity Management | MGT 253 | BBS 4th year

Full Marks: 100 
Lecture Hours: 150 
Pass Marks: 35 

Course Objectives:
The course aims to provide the students with the knowledge of the productivity management, and the develop the knowledge and skill of the students of using the tools and techniques of productivity improvement. 

Course Description:

This course contains introduction to productivity management, factors affecting productivity management, productivity improvement tools and technique, productivity movement and international and regional cooperation, productivity in Nepal. 

Course Details:

Unit 1: Introduction LH 33 
Definition of Productivity; Concept and Misconception of Productivity (Production vs. Productivity, Efficiency, Profitability); the importance and role of productivity, productivity management system, productivity policy, approaches to productivity appraisal- total productivity, labor productivity, government and public sector productivity appraisal, comparing and analyzing productivity; approaches to productivity analysis in the enterprises- the Kurosawa structural approach, Lawlor’s approach, Gold’s approach, quick productivity appraisal approach, Inter-firm comparison, Quality and Productivity Management. 

Unit 2: Factors Affecting Productivity and Productivity Improvement LH 37 
Internal factors: Hard factors and Soft factor; External factors: Structural adjustments, Natural resources, Government, Infrastructure and Others, General considerations, productivity improvement programs: concepts and key elements, organizational approaches to productivity improvement programs, Levels of Productivity Measurement: Macro Level and Micro Level; Types of Productivity Measurement: Total Productivity; Total Factor Productivity; Partial Productivity (Labor, Capital and Materials); Productivity Measurement Approaches (Physical Measurement, Value Measurement and Value-Added Measurement) major variations of productivity programs, productivity improvement techniques- industrial engineering and behavioral, productivity improvement strategies and action plans. 

Unit 3: Productivity Measurement LH 28 
Concept, objectives of productivity measurement, Levels of Productivity Measurement: Macro Level and Micro Level; Types of Productivity Measurement: Total Productivity; Total Factor Productivity; Partial Productivity (Labor, Capital and Materials); Productivity Measurement Approaches (Physical Measurement, Value Measurement and Value-Added Measurement), management by objectives and productivity measurement, system approach and productivity measurement, performance objectives- productivity (PO-P), identification of key performance areas (KPA’s), setting of performance objectives, ranking and weighting and sub-systems, KPA’s and PO’s performance indices- calculation and evaluation.

Unit 4: Productivity Improvement Tools and Technique LH 15 
Productivity Improvement Factors; Productivity Improvement Approaches: Innovation and System Oriented (ISO) Approach, Practice and Human Oriented (PHO) Approach. Productivity Improvement Tools and Techniques; Human-ware Oriented; Software Oriented; Hardware Oriented 

Unit 5: Productivity Movement and International and Regional Cooperation LH 14 
Productivity Movements in Different Regions: European Countries, Asia-pacific and others; International and Regional Productivity Organization; International Labor Organization (ILO); Asian Productivity Organization (APO) and member NPO’s 

Unit 6: Productivity in Nepal LH 13 
Productivity Movements in Nepal; Productivity Policy in Nepal; Productivity Organizations of Nepal; Productivity in Nepalese Organizations: Issues, Problems and Prospects. 

Project Work LH 10 
After the completion of fourth year concentration classes the students shall have to prepare and submit a project work in the area they have specialized. The subject teachers have to discuss with students on possible topics of the project work, availability and sources of literature, availability of data, data collection methods, appropriate tools of data analysis, etc relevant to the subject within 10 lecture hours. 

Basic Books:

Prokopenko, J., Productivity Management, New Delhi: Oxford & IBH Publishing Co. Pvt. Ltd. 

Reference Books:

Vrat, P., Sardana, G.D., & Sahay, B.S., Productivity Measurement for Business Excellence, Alpha Science International Ltd, Londan: Oxford UK. 
Sawhney, S.C., Productivity Management: concepts and Techniques, New Delhi: Tata McGraw-Hill, India 
Kongkiti, P. Productivity Management in an Organization: Measurement and Analysis, To Know Press. Economic development and National Productivity Center, Productivity in Nepal. 
Pant, D., Bajracharya P., Pradhan M., (edit): Current Issues on Productivity, Kathmandu: National Productivity & Economic Development Centre. 
National Productivity & Economic Development Centre, Productivity Measurement (Macro Level), Kathmandu: National Productivity & Economic Development (NPEDC). 
Asian Productivity Organization (APO), Changing Productivity Movement in Asia and the Pacific-Challenges and Lessons, Tokyo: Asian Productivity Organization. 
Asian Productivity Organization, Enhancing Productivity, Competitiveness and Quality of Jobs – The Asian Experience, Tokyo: Asian Productivity Organization.

Complete Syllabus of Management of Industrial Relations | MGT 252 | BBS 4th year

Full Mark: 100 
Pass mark: 35 
Lecture Hours: 150

Course Objectives:

This course aims to familiarize the students with the basic concepts of Industrial relations. It will also focus on the structure of trade unionism, industrial disputes and its settlement, participative management, wage determination and other related issues. 

Course Description:

This course contains introduction to industrial relations, trade unionism and employer's association, prevention and settlement of industrial disputes, industrial democracy and participatory management, labour legislation, wage determination, ILO and Nepal, labor welfare and social security, technology and industrial relations, industrial relations scenario in Nepal. 

Course Details:

Unit 1: Introduction to Industrial Relations LH 8 
Concept and meaning of IRs, objectives and scope of industrial relations, forms of industrial relations, theories of industrial relations, actors of Industrial relations, the system perspectives of industrial relations, industrialization strategy and industrial relations. 

Unit 2: Trade Unionism and Employers’ Association LH 18 
Concept, functions and objectives of trade union and employer's associations, emergence of trade unionism,, trade union activities, trade unions in service sector, structure of trade unions in Nepal, trade union movement in Nepal, trade unions related issues in Nepalese organizations, provisions in Trade Union Act 2049 (1992),origin, growth and types of trade unionism and employers association in Nepal.

Unit 3: Prevention and Settlement of Industrial Disputes LH 27 
Concept and causes of disputes, typology of industrial disputes: Individual and collective disputes, interest and right disputes; Prevention of disputes: Code of conduct, handling employee grievances, Grievance machinery, maintain discipline; Settlement of disputes: Collective bargaining: concept and process, nature of collective bargaining, collective bargaining as a method of wage fixation, prerequisite for collective bargaining, negotiating techniques and skills, types of collective bargaining contracts, provisions of collective bargaining in Nepal, collective bargaining issues in Nepalese organizations; Conciliation and arbitration; Legal framework for settlement of industrial disputes resolution in Nepal. 

Unit 4: Industrial Democracy and Participatory Management LH 20 
Concepts of Industrial Democracy and Participatory Management; Schemes of workers’ participation in management, determinants of workers’ participation in management, workers’ empowerment-techniques quality circle and its application Kaizen and its benefits quality of work life and work behavior, joint work committees, managing good industrial relations- problem and prospects future of industrial relations; Workers’ participation in management in Nepal: Legal provision and practices.

Unit 5: Labour Legislation LH 15 
Concept; Objectives of labour legislation; Labour legislation in Nepal: Labour Act, Trade Union Act and Bonus Act.

Unit 6: Wage Determination LH 14 
Concept of wages; Methods and criteria of wage determination; Minimum wages in Nepal; Wages and productivity 

Unit 7: ILO and Nepal LH 13 
Governing principles and objectives of ILO; Functions and activities of ILO; Structure of ILO; Labor standards; ILO’s activities in Nepal.

Unit 8: Labor Welfare and Social Security LH 15 
Concept and objectives of labor welfare; Types of labor welfare programs; Concept and Methods of social security; Labor welfare and social security in Nepal.

Unit 9: Technology and Industrial Relations LH 10 
Modernization of work processes; Effects of New Technology in Employment; Trade unions and technological change; Managing technological change Unit 10: Industrial Relations Scenario in Nepal LH 10 Historical perspective and Current scenario; Emerging trends and issues if IRs in Nepalese organizations. 

Project Work LH 10 
After the completion of fourth year concentration classes the students shall have to prepare and submit a project work in the area they have specialized. The subject teachers have to discuss with students on possible topics of the project work, availability and sources of literature, availability of data, data collection methods, appropriate tools of data analysis, etc relevant to the subject within 10 lecture hours. 

Basic Books:

Monappa, A., Industrial Relations, New Delhi: Tata-McGraw Hill. 
Verma, P., Management of Industrial Relations, New Delhi: Oxford and IBH. 
Singh, B.D. Industrial Relations and Labour Laws, New Delhi : Excel Book. 
Bhatia, S.K. constructive Industrial relations and Labour Laws, New Delhi: Deep & Deep Publications, India 
Monappa, A., Nambudiri, R.& Selvaraj, P. Industrial Relations and Labour Laws, Tata McGraw Hill Education Pvt. Ltd. 
Salamon, M., Industrial Relations: Theory and Practice, New delhi: Prentice Hall 
Sihna, P.R.N., Industrial Relations, Trade Unions and Labour Legislation, New Delhi: Pearson Education 
Ratnam, C.S.V., Industrial Relations, New Delhi: Oxford University Press, India. 

Reference Books:

ILO, Labour Adminstration: A Profile on Nepal, Kathmandu: the Office of the ILO Advisor. 
Pant, Prem R. and Manandhar, Narayan (eds), Industrial Relations in Nepal: A book of Readings, Kathmandu: FNP and IRF. 
Shrestha, B.M., Industrial Relations Management (Theory and Practice), Kathmandu: Akshalok Prakashan,

Complete Syllabus of International Business | MGT 251 | BBS 4th year

Full Marks: 100 
Pass Marks: 35 
Lecture Hours: 150 

Course Objectives:

The basic objective of the course is to prove the students the fundamental knowledge of the international business environment and marketing. The course also aims to develop students' skills to apprehend the international business performance. 

Course Details:

Unit 1: The Nature of International Business LH 10 
Definition, nature, components, scope, opportunities and challenges of IB. History of IB. Domestic Vs IB. Factors leading to the growth of IB. 

Unit 2: Global Economy and Regional Economic Integration LH 22 
Structure of the global economy-maturated market system, developing economic and other economic systems. Transition in the economic system. Regional Economic Integration- Concept and purpose. Types of integration- preferential trading agreements, free trade area, custom union, common markets, and economic union. Benefits and costs of economic integration. 

Unit 3: Globalization and International Business LH 15 
Concept, nature and stages of globalization. Process and forms of globalization. Components of globalization. Characteristics of contemporary world business. WTO – origin, objectives, structure and functions. Concepts of globalization and international business; Factors affecting globalization; Reasons for international business expansion; Drivers of market globalization; Domestic vs international business. 

Unit 4: Modes of Entering IB LH 22 
Determinants of entry modes. Contractual entry modes – licensing, franchising, management contract, turn-key projects. Foreign Direct Investment (FDI) – concept, trends in FDI, strategies and techniques of FDI. Mergers and acquisitions. Strategic alliances – nature, benefits, scope of international strategic alliances. 

Unit 5: International Business Environment LH 34 
Political and legal systems; Actors in political and legal systems; Political risks; e-commerce and intellectual property rights; Government interventions and investment barriers; – concept, types of economic systems and structures, Competition, privatization and deregulation. Preliminary economic indicators. Process of analyzing economic environment. . International monetary system – determination of exchange rates, fixed vs. floating exchange market. World’s main financial markets. Techniques of financing foreign trade. Exchange control and liberalization. International payment systems. Regional economic integration – types, leading economic blocs; Emerging foreign markets; The changing demographics of the global economy; International monetary and financial environment – currencies and exchange rate systems; The floating exchange rate system; Modes of payment in international trade; Global financial system; International economic institutions; WTO and free trade policies. Socio-cultural environment – concept, cultural diversity. Implications of cross-culture for IB. national differences in terms of ethics and social responsibility, why culture matters in international business? 

Unit 6: Planning, Organization, and Control of IB LH 22 
Planning – the nature of planning, strategic plans, types of planning systems, gap analysis. Definition, and characteristics of MNCs , Organization structure for MNCs – functional structure, regional structure and product structure, span of control, criticisms of MNCs, conflict with host country. Control – nature, control systems. Headquarters – subsidiary relations, Appraising the performance of foreign subsidiaries. 

Unit 7: Strategies for IB LH 15 
Concept, features, process, strategic objectives, strategy formulation, product portfolio analysis – advantages and problems of portfolio analysis. Competitive strategy. Sources of competitive advantages. The value chain. Critical success factors. Strategy and opportunity assessment; Role of strategy in international business; Estimating market potential; Choosing a strategy; Entering and operating in international markets – exporting and importing, collaborative ventures and strategic alliances, licensing, franchising; Global outsourcing; MNCs and Foreign Direct Investment (FDI) in the world economy – concept, types and trends. 

Project Work LH 10 
After the completion of fourth year concentration classes the students shall have to prepare and submit a project work in the area they have specialized. The subject teachers have to discuss with students on possible topics of the project work, availability and sources of literature, availability of data, data collection methods, appropriate tools of data analysis, etc relevant to the subject within 10 lecture hours. 

Basic Books:

Bennet, R., International Business, New Delhi : Pearson Education. Aswathappa, K., International Business, New Delhi : Tata Mc-Graw Hill. 

Reference:

Books Sharan, V. International Business, New Delhi: Pearson Education Rao, P. S. International Business, Mumbai: Himalaya Publishing House Daniels & Radhebaugh, L.H., International Business, New Delhi: Pearson Education.

Complete Syllabus of Entrepreneurship and Small Business Management | MGT 250 | BBS 4th year

Full Marks: 100 
Pass Marks: 35 
Lecture Hours: 150

Course Objectives:
The main objective of this course is to provide basic knowledge and practice of entrepreneurship and small business management. 

Course Description:

This course contains meaning of small business, causes of failure of small business, importance of location of business, nature and importance of management, nature of capital needs, factors for product-line decision, sources of long-term funds, management of small retail store. 

Course Details:
 
Unit 1: Introduction LH 7 
Concept, becoming an entrepreneur, key elements of entrepreneurship, characteristics of successful entrepreneurs, common myths about entrepreneurs, types of start-up firms, Importance of entrepreneurship- entrepreneurial firms, society and larger firms, The process of new venture creation, ; Entrepreneurship Vs entrepreneurship Vs salaried employees; Comparative advantage and disadvantages of salaried employment; Positive and negative aspects of entrepreneurship; Entrepreneurship qualifications Entrepreneurship development in Nepal. 

Unit 2: Meaning of Small Business LH 12 
Relative importance of small business; Features of small business in developed and developing countries; Small business in Nepalese economy; Strengths and weakness of small business; Importance of small business; Role of human resources in small business, Identifying and recognizing opportunities- observing trends and solving problems, personal characteristics of the entrepreneur, techniques for generating ideas, encouraging and protecting new ideas; linking creativity, innovation and entrepreneurship. 

Unit 3: Causes of Failure of Small Business LH 17 
Sources of idea generation for small business; Different ways of business ownership; Pros and cons of buying, inheriting and starting a new business; Forms of business organizations and their relative importance; Introduction and role of small business promotion centre; Role of Ministry of Commerce and Industry in promoting and strengthening small business in Nepal; Acts regulating small business in Nepal. History and evolution of franchising opportunities; Relative advantages and disadvantages of franchising; Evaluating franchising opportunities; Scope and practice of franchising in Nepalese context; Failure symptoms; Failure trend of small firms in Nepalese economy. 

Unit 4: Importance of Location in Business and feasibility Analysis LH 16 
Factors affecting location sustainability; Choice of location; Agencies that assist in choosing location; Special location problems for small wholesaling, service and retailing business; Physical facilities and their minimum requirements; Factors in acquiring appropriate physical facilities; Problems of physical facilities; Layout of physical facilities; Effective use of physical facilities, Concept, product/service feasibility, industry/target market feasibility analysis, organizational feasibility analysis and financial feasibility analysis. 

Unit 5: Nature and Importance of Management and Start-Up of Business LH 28 
Management functions and their applicability; Sources of management assistance; Management of time in small business; Economics of small business strategy; Objectives of small business; Social responsibility of small business; Small business and firms; Planning in small firms; Steps In planning procedure; Types of plans; Decision-making functions and its relevancy; Steps in decision-making; Major quantitative tools to aid decision making; Organizational structures and their comparative advantages and disadvantages; Formal and informal organizational structure; Factors for effective organization; Recruitment and selection; Use of personnel manager and important personal functions; Human relations approach; Factors for good human relations. Recruiting and selecting key employees, selecting a market and establishing a position, key market issues for new ventures, the 4 Ps of marketing for new ventures; Nature of business growth, planning for growth, reasons for growth and managing growth, knowing and managing the stages of growth, managing capacity, day-to-day challenges of growing a firm. 

Unit 6: Nature of Capital Needs LH 11 
lenders and investors, funding requirements, sources of personal financing, venture capital, commercial banks, sources of debt financing; Estimating capital requirements; Sources of funds; Nature of credit selling; Decision in relation to terms of sales: cash or credit; Procedure in credit operation. 

Unit 7: Factors for Product-line Decision LH 14 
Factors for pricing decision; Elements of personal selling; Advertising and sales promotion; Marketing research techniques and activities; Motivation research; Use of consultants in marketing research. 

Unit 8: Sources of Long-term Funds LH 12 
Concept and application of capital budgeting in small business; Maintenance of accounting records; Preparation of financial statements; Analysis of financial statements to facilitate management control. 

Unit 9: Management of Small Retail Store LH 23 
Operating method of small retail store; Problems and deficiencies in the operations of small stores in Nepal; Service firm; as a small business; Operation and unique characteristics of service firms; Material and alike problems of service firms in Nepal; Operation of small manufacturing plant as small business; Operating methods; Focus and problems of small manufacturing plants in Nepal. 

Project Work LH 10 
After the completion of fourth year concentration classes the students shall have to prepare and submit a project work in the area they have specialized. The subject teachers have to discuss with students on possible topics of the project work, availability and sources of literature, availability of data, data collection methods, appropriate tools of data analysis, etc relevant to the subject within 10 lecture hours. 

Basic Books:

Siropolis, N. C., Small Business Management, Houghton Mifflin Company, Dallas 
Broom, H.N., J.G. & Moore, C.W., Small Business Management, South-Western Publishing Co., Dallas. 

Reference Books:

Schaper, M., Volery,T. Weber, P. & Lewis, K. Entrepreneurship and Small Business, 3rd Asia-Pacific Edition. 
Barringer, B.R., & Ireland, R. D., Entrepreneurship: Successfully Launching New Ventures, Pearson. 
Holt, D.H. Entrepreneurship New Venture Creation, New Delhi: Prentice-Hall. 
Mariotti, S. & Glackin, C., Entrepreneurship and Small Business Management, Pearson. 
Zivetz, Lausiz, Private Enterpise and the State in Modern Nepal, New Delhi: Oxford University Press 
Steinhaff, Dan & Burgess, J.F., Small Business Management Fundamentals, Tokyo: McGraw Hill

Complete Syllabus of Fundamentals of Services Marketing | MKT 254 | BBS 4th year

Full Marks: 100 
Pass Marks: 35 

Course objective:

This course aims to impart fundamental knowledge about marketing of services and service industries. In addition, this course also makes an attempt to acquaint knowledge to them regarding service marketing practices in Nepal. 

Course Description:

This course contains introduction, models in service marketing, marketing segmentation, targeting and positioning for services firm, customer perception and expectations of services, buyer behavior and relationship marketing, service product and quality management, pricing strategies for services, promotion strategies for services, distribution strategies for services, emerging service sectors in Nepal. 

Course Details:

Unit 1: Introduction LH 17 
Meaning, characteristics and classification of services; Fundamental difference between goods and services; Emerging key services; Reasons for the growth of services sector; Challenges in service sector; Concept and importance of services marketing; Marketing mix for services. 

Unit 2: Models in Services Marketing LH 8 
The molecular model; The servunctional model; The industrial management model The market-focused management model. 

Unit 3: Market Segmentation, Targeting and Positioning for a services Firm LH 9 
Concept and process of market segmentation for service product; Market segment strategies for service products; Concept and process of service positioning in the target market; Service positioning strategies. 

Unit 4: Customer Perceptions and Expectations of Services LH 17 
Customer perception on service products; Customer satisfaction and service quality; Gap model of service quality; Concept of customer expectations and factors influencing customer expectations; Service encounters and moment of truth; Management of customer service expectation; A process model of customer service expectation management. 

Unit 5: Buyer Behaviour and Relationship Marketing LH 15 
Understanding buyer behavior; Factors influencing buyer behavior; Meaning and importance of relationship marketing; Difference between transactional selling and relationship marketing; Customer development process; Customer relationship development strategies; Customer value building approaches. 

Unit 6: Service Product and Quality Management LH 15 
Concept and nature of service product; New service product and service product development; Life-cycle strategies for service products; Branding the service product; Maintaining service quality and model of service quality; Service-profit chain strategy; Researching service quality and setting quality standard. 

Unit 7: Pricing Strategies for Services LH 15 
Pricing objectives and buyers’ perception of value; Considerations of services pricing – demand considerations, cost considerations, competition considerations, legal considerations; Emerging service pricing strategies – satisfaction-based pricing, relationship pricing, efficiency pricing. 

Unit 8: Promotion Strategies for Services LH 15 
Meaning and objective of promotion for service product; Communication process for service product; Promotion mix for service product; Selection strategies for selecting the promotion mix; Integrated marketing communication for service product – service promised, communicated message, internal communication, and guarantees; Social ethics in service promotion. 

Unit 9: Distribution Strategies for Services LH 15 
Nature of distribution for service products; Factors affecting the choice of distribution channels; Distribution strategies – intensive, selective and exclusive; Managing distribution channels – selection, motivation, training, evaluation, managing conflict; Role of Internet in global distribution system. 

Unit 10: Emerging Service Sectors in Nepal LH 14 
Introduction; Healthcare sector; Banking sector; Insurance sector; Tourism sector; Communication and networking sector; Hydro power sector. 

Project Work LH 10 
After the completion of fourth year concentration classes the students shall have to prepare and submit a project work in the area they have specialized. The subject teachers have to discuss with students on possible topics of the project work, availability and sources of literature, availability of data, data collection methods, appropriate tools of data analysis, etc relevant to the subject within 10 lecture hours. 

Basic Books:

Jauhari, V. & Dutta, K., Services Marketing, Operations, and Management, New Delhi: Oxfort University Press 
Palmer, A., Principles of Services Marketing, London: McGraw-Hill International Edition. 
Woodruff, H., Services Marketing, New Delhi: Macmillan India Ltd. 

References Books:

Lovelock, C., Service Marketing, New Delhi: Pearson Education Asia 
Apte, G., Services marketing, New York: Oxford University press 
Payne, A., The Essence of Services marketing, New Delhi: Prentice Hall of India. 
Balaji, B., Services Marketing and Management, New Delhi: School and Co. Ltd. 
Zeithaml, V. A., Bitner, M. J., Gremler, D. D., & Pandit, A., Services Marketing. New Delhi: Tata McGraw-Hil.

Complete Syllabus of Fundamentals of Advertising | MKT 253 | BBS 4th year

Full Marks: 100 
Pass Marks: 35 
Lecture Hours: 150 

Course Objective:

This course aims to provide knowledge to the students about basic concept of advertising and make them able to analyze the functions of advertising business and develop basic skill in designing advertisements, planning media selection and advertising budgeting. 

Course Description:

This course contains introduction, advertising business and advertising agencies, creation of advertisements, designing the advertising message/ advertising appeals, media planning and scheduling, establishing and allocating advertising budget, measuring advertising effectiveness, advertising business practices in Nepal. 

Course Details:

Unit 1: Introduction LH 17 
Advertising and Marketing Communication; Objectives and Elements of Advertising; Role of Advertising to Firm, Consumers and Society; Types of Advertisements; Social Ethics and Advertising Business; 

Unit 2: Advertising Business and Advertising Agencies LH 17 
Key Players in Advertising Business; Role and Functions of Advertising Managers; Role and Types of Advertising Agencies in Advertising Business; Selection Criteria of Advertising Agency; 

Unit 3: Creation of Advertisements LH 17 
Creative Advertising and Its Features; Creative Process or Visualization process of an Advertisement Copy; Creation of a Print Copy, Radio Commercials, Web Advertisements, and Television Commercials; Creative Persons in Creating an Advertisement Copy; Meaning and Types of Advertisement Copy; Major Components of an Advertisement Copy; Essentials of a Good Advertisement Copy; Concept, Functions and Principles of a Good Advertisement Layout; 

Unit 4: Designing the Advertising Message LH 15 
Concept and Essentials of an Effective Advertising Message; Use of Unique Selling Propositions (USP) in Message Design; Models of Message Design: Heart & Heart, Advertising Effectiveness, and MECCA Models; Message Strategies: Cognitive, Affective, Conative and Brand Image Strategies; 

Unit 5: Advertising Appeals LH 14 
Concept and Types of Advertising Appeals: Rational, Emotional, and Sex Appeals; Essentials of a Good Advertising Appeal; Role of Various Colors in Advertisement; Market survey is needed 

Unit 6: Media Planning and Scheduling LH 17 
Concept and Process of media Planning; Types and Characteristics of Advertising Medias; Role of Media Research in Media Planning; Media Selection Criteria; Concept and Methods of Media Scheduling. Unit 7: Establishing and Allocating Advertising Budget LH 14 Concept and Need of Advertising Budgeting; Expenses in Advertising Business; Factors Affecting the Advertising Budget Size; Process of Setting the Advertising Budget; Approaches to Advertising Budgeting; Methods for Establishing Advertising Budget 

Unit 8: Measuring Advertising Effectiveness LH 14 
Concept and Importance of Effectiveness Measurement: Effectiveness Testing Areas: Market; Message; Media; Motives and Mission; and Overall Results; Copy Testing: Concept and Methods; Measurement of Overall Effectiveness of Advertising Campaign: PACT & DAGMAR Models; Leveraging other components of promotion-mix in advertising; 

Unit 9: Advertising Business practices in Nepal LH 15 
Historical Development of Advertising Business in Nepal; Advertising Agencies in Nepal and Their Role in Promoting Advertising Business in Nepal; Development of Print and Audio-Visual Advertisements in Nepal; Individual Consumers and Social Perception on the Use of Sex Appeals in Nepalese Advertisements ; Role of Advertising Association of Nepal in Advertising Business in Nepal; 

Project Work LH 10 
After the completion of fourth year concentration classes the students shall have to prepare and submit a project work in the area they have specialized. The subject teachers have to discuss with students on possible topics of the project work, availability and sources of literature, availability of data, data collection methods, appropriate tools of data analysis, etc relevant to the subject within 10 lecture hours. 

Basic Books:

Belch and Belch: Advertising and promotion: An Integrated marketing Communications Perspective, New Delhi: TATA McGRAW-HILL. 
Jethwaney, J. & Jain, S., Advertising Management, New Delhi: Oxford University Press, 
O’Guinn, Allen and Semenik: Advertising and Integrated Brand Promotion, NewDelhi Thomson South-western. 

Reference Books:

Sharma, Sangeeta and Singh, Raghuvir: Advertising Planning and Implementation, New Delhi: Prentice-Hall of India. 
Sontakki, C. N.: Advertising, New Delhi: Kalyani Publishers. 
Willmshurst and Mackay: The Fundamentals of Advertising, New Delhi: Butterworth-Heinemann. 
Agrawal, Govind Ram : Marketing Communicartion and Fundamentals of Advertising, Kathmandu: MK Publisher & Distributors. 
Koirala, Kundan : Marketing communications, Kathmandu: Buddha Academic Publishers & Distributors,

Complete Syllabus of Foreign Trade & Export Management in Nepal | MKT 252 | BBS 4th year

Full Marks: 100 
Pass Marks: 35 
Lecture Hours: 150 

Course Objective:

This course aims at providing basic understanding of the theories, processes and components of foreign trade and export management. In addition, this course also aims to impart practical knowledge of the operational aspects of export, import and transit management in Nepal. Course Description This course contains introduction, commercial and industrial policy, balance of payments and adjustment, export promotion through EPZ and SEZ, export procedure and documentation , export finance, transit System and its arrangements in Nepal , role of regional economic cooperation & international organizations in Nepal’s foreign trade. 

Course Details:

Unit 1: Introduction LH 15 
Nature of Nepal’s Foreign Trade; Import and Export Structure of Nepal; Diversification of Nepal’s Trade; Role of foreign trade in economic development of the country; Nepal in the Global Trade. 

Unit 2: Commercial and Industrial Policy LH 18 
Introduction; Free Trade vs. Protectionism; Trade Barriers: Tariff and Non-tariff Barriers; Nature and Components of Commercial policy of Nepal; Provisions of Nepal’s Commercial Policy; Role of trade and industrial policy in export promotion. 

Unit 3: Balance of Payments and Adjustment LH 19 
Nature and Components of Balance of Payments; Review of Nepal’s Balance of Trade and Balance of Payments Situation; Reasons for Widening Gap between Import and Export; Problems of Export Trade of Nepal; Government’s Efforts in bridging Gap between Import and Export; Efforts of Private Sector for Export Promotion; Import Control Measures in Nepal. 

Unit 4: Export promotion through EPZ and SEZ LH 19 
Concept and Need of Export Processing Zones (EPZ) and Special Economic Zones (SEZ); Development of SEZs in Asian Countries; Development of SEZ in Nepal; Government’s Policy regarding SEZ. 

Unit 5: Export Procedure and Documentation LH 17 
Preliminary Requirements in Export Executions; Stages in Export Procedure; Export Procedure in Nepal; Requirement of Export Documents; Export Custom Points in Nepal; Products Banned for Export in Nepal. 

Unit 6: Export Finance LH 14 
Concept and Types of Export Finance; Need of Export Finance; Pre-shipment Finance – concept and types ; Post-shipment Finance – concept and types; Export Credit and Financing in Nepal ; Methods of Export Payment; Market Study is needed. 

Unit 7: Transit System and its Arrangements in Nepal LH 19 
Land-locked Character and Nature of Transit problems; Land-locked Countries of the World and their Transit Trade Situation; Cost of Transit problems; An Overview of Nepal’s Trade and Transit Arrangements; Nepal’s Trade and Transit Agreements with Neighboring Countries; Nepal’s Trade and Transit Arrangements with India, Bangladesh and China. 

Unit 8: Role of Regional Economic Cooperation & International Organizations in Nepal’s Foreign Trade LH 19 
Concept and Need of Regional Economic Integration/Cooperation; Forms of Regional Integration; Understanding the role of SAARC, ASEAN, and EU; Role of SAARC and BIMNST-EC in Nepal’s Export Promotion; Role of Multilateral Trading System in Nepal’s Foreign Trade; A small project work is needed. 

Project Work LH 10 
After the completion of fourth year concentration classes the students shall have to prepare and submit a project work in the area they have specialized. The subject teachers have to discuss with students on possible topics of the project work, availability and sources of literature, availability of data, data collection methods, appropriate tools of data analysis, etc relevant to the subject within 10 lecture hours. 

Basic Books:

Rathor, B. S. & Rathor, J. S., Export marketing, Mumbai: Himalaya Publishing House. 
Cherunilam, F., International Trade and Export management, Mumbai: Himalaya Publishing House. 
Mannur, H. G., International Economics, New Delhi: Vikas Publishing House. 

References Books:

Basnet, K. K., A Study of Nepal’s Transit Arrangement, (Nepali Version), Kathmandu: Nepal Adhyayan Samuha. 
Gupta, K. R., International Economics, Bombay: Himalaya Publishing House. 
Nepal Law Society, Landlocked States and Access to Sea, Kathmandu. 
Shrestha, S. K., Export Market Management in Nepal: A critical study, Kathmandu: Padma Educational Enterprise, 
Trade and Transit Agreements of Nepal with Foreign Countries 
Various Publications of ETPC, SAARC Secretariat, WTO, UNCTAD, ITC, FNCCI, Chamber of Commerce, and others.

Complete Syllabus of Customer Relationship Management | MKT 251 | BBS 4th year

Full Marks: 100 
Pass Marks: 35 
Lecture Hours: 150 

Course Objective:

This course aims at providing fundamental knowledge to the students about the customer relationship management and develops skill on automating and improving the business processes associated with managing customer relationships in the areas of sales, marketing, customer-service and support. This course also helps them in acquiring, developing and retaining the satisfied loyal customers; achieving profitable growth, and creating economic value in a company’s brand. 

Course Description:

This course contains introduction, customer care and delighting customers, building customer loyalty, customer retention, measuring customer satisfaction, customer service planning, and implementation of customer relationship management system, customer data management and warehousing, CRM practices in Nepal. 

Unit 1: Introduction LH 20 
Concept of CRM; Reasons for Customer Relationship Management; CRM in Marketing; Value of Customer Relationship Management – to organization and customer; Types of Customer Relationship Management; Various Aspects of CRM; Stages of CRM Strategy. 

Unit 2: Customer care and delighting customers LH 15 
Concept of Customer Care and Delighting Customers; Customer Value and Expectations; Customer Care and Delighting Programs. 

Unit 3: Building customer loyalty LH 10 
Concept and Importance; Factors Affecting Customer Loyalty; Attitudinal and Behavioral Components of Loyalty. 

Unit 4: Customer retention LH 15 
Concept and Importance; Analysis of Customer Life Cycle; Reasons for Lost Customers; Customer Retention Strategies; Management of Customer Complaints. 

Unit 5: Measuring customer satisfaction LH 20 
Concept of Customer Satisfaction; Reasons for Measuring Customer Satisfaction; Benefits of Measuring Customer Satisfaction; The Costs of Poor Service and Poor Quality; Conducting Customer Satisfaction Survey; Triangular Relationship in Customer Satisfaction – Customer Satisfaction, Employee Satisfaction and Company Management Satisfaction; Tools and Techniques of Measuring Customer Satisfaction. 

Unit 6: Customer service planning LH 20 
Concept of Customer Service; Cost and Value of Customer Service; Developing Customer Service Strategy; Monitoring and Controlling Customer Service Strategy ; Managing Customer Service and Total Service Quality. 

Unit 7: Implementation of customer relationship management system LH 15 
Concept of Implementing CRM System; Considerations in CRM Implementation; Potential Problems in CRM Implementation; Avoiding the Problems of CRM Implementation; Steps in CRM Implementation. 

Unit 8: Customer data management and warehousing LH 18 
Information Technology and CRM; Sources of Customer Data – Internal and External Sources; Tools and Techniques of Data Collection – Publications, Internet, marketing intelligence system, etc.; Concept and Components of Data Warehouse – large reservoir, business dimensions, and easy retrieval; Steps in Data Warehousing; 

Unit 9: CRM practices in Nepal LH 15 
Evolution of CRM; The Global Dimension of CRM; Implementation of CRM System In Nepalese Enterprises; The Future of CRM System; Project work need to be assigned to students. 

Project Work LH 10 
After the completion of fourth year concentration classes the students shall have to prepare and submit a project work in the area they have specialized. The subject teachers have to discuss with students on possible topics of the project work, availability and sources of literature, availability of data, data collection methods, appropriate tools of data analysis, etc relevant to the subject within 10 lecture hours. 

Suggested Books:

Anderson, K., & Carol, K., Customer Relationship Management , New York: McGraw-Hill, USA. 
Bhat, K. G., Customer Relationship Management, New Delhi, Himalaya Publishing House, Mumbai, India. 
Sharp, E. D., Customer Relationship Management Handbook, New York: Auarbach Publications, London. 
Graham Roberts-Phelps – Customer Relationship Management: How to turn a good business into a great one, London: Thorogood Publications. 
Zikmund, W. G., Raymond, M. L, & Faye, W. G., Customer Relationship Management, Singapore: John Wiley & sons (Asia) Pte. Ltd.

Complete Syllabus of Fundamentals of Selling | MKT 250 | BBS 4th year

Full Marks: 100 
Pass Marks: 35 
Lecture Hours: 150 

Course Objective:

This course aims to provide knowledge to the students about effective techniques of selling and developing practical skills in the selling job. An additional attempt has been made to familiarize the students with the sales force management technique. 

Course Description:
This course contains introduction, understanding sales process, communication and transactional analysis in sales job, buyer behaviour and buying process, building future sales and customers relations, managing sales force in the organization, arrangement of sales territories, arrangement of sales quotas, international sales, evaluating, supervising and controlling sales and sales personnel 

Unit 1: Introduction LH 17 
Nature and meaning of selling; Marketing concept and selling; Role of selling in society and in firm; Duties of a sales representative; Types of sales job; Essential knowledge for successful selling; Qualifications for success in sales job; Theoretical basis of sales job – the AIDAS approach, the RIGHT SET OF CIRCUMSTANCES approach, the BUYING FORMULA approach, and the BEHAVIORAL EQUATION approach. 

Unit 2: Understanding Sales Process LH 17 
Pre-sale preparations; Prospecting and qualifying potential customers; Pre-approach planning; Approaching the prospects; Sales presentation and product demonstration; Handling customers’ objections; Closing the sales; Follow-up Action. 

Unit 3: Communication & Transactional Analysis in Sales Job LH 13 
Meaning and process of communications; Two-way communications: listening and questioning; Verbal and non-verbal communications; Transactional analysis – concept and methods of analysis; Hooking the adult; Role of Communications in Selling Job; Factors affecting effective communication. 

Unit 4: Buyer Behaviour and Buying Process LH 13 
Meaning of buyer Behavior; Types of buyers – Individual buyer and Industrial buyer; Individual Buying process; Factors affecting the buying decisions; Organizational buying process; Collecting information about buyers; Customer care and satisfaction. 

Unit 5: Building Future Sales and Customers Relations LH 15 
Developing goodwill – meaning and importance; Methods of establishing goodwill; Analyzing the types of customers and their characteristics; Methods of improving relations with the non-buyers; Understanding the nature of after-sale or post-sales services to the customers – knowledge about the use of product, adequacy of product information, need for help and nature of services by the customer, and understanding the promises (warranty and guarantee); Handling customer complaints – need for handling customers’ complaint and methods of handling customer complaints. 

Unit 6: Managing Sales force in the Organization LH 15 
Meaning and tasks of sales force management; Designing the sales force; Recruitment and selection of sales force; Challenges in sales force selection; Training the sales force; Remunerating/compensating the sales force; Directing and motivating the sales force. 

Unit 7: Arrangement of Sales Territories LH 11 
Meaning of sales territory; Need for establishing sales territories; Reasons for not having sales territories; Elements of territory management: establishing sales quota, account analysis, developing account objectives and sales quotas, territory-time allocation, customer sales planning, scheduling and routing, territory and customer evaluation. 

Unit 8: Arrangement of Sales Quotas LH 11 
Meaning and objective of sales quotas; Types of sales quotas; Methods of setting sales quotas; Problems of establishing sales quotas. 

Unit 9: International Sales LH 13 
Introduction; Sales opportunities abroad; Identifying buyers in foreign markets; Methods of selling in foreign markets; Difficulties in selling abroad; Major tools in international sales: Internet marketing/e- marketing, referral marketing, and direct marketing. 

Unit 10: Evaluating, Supervising and Controlling Sales and Sales Personnel LH 15 
Meaning and need of sales evaluation, supervision and control; Process of sales control; Controlling sales personnel through supervision; Tools of sales control and analysis – Sales audit, Market audit, Sales force expense analysis; Methods of measuring sales organization effectiveness – sales analysis, marketing cost analysis, classification of marketing expenses, credit control, market share analysis, budgetary control, ratio analysis, management objectives (MBO) 

Project Work LH 10 
After the completion of fourth year concentration classes the students shall have to prepare and submit a project work in the area they have specialized. The subject teachers have to discuss with students on possible topics of the project work, availability and sources of literature, availability of data, data collection methods, appropriate tools of data analysis, etc relevant to the subject within 10 lecture hours. 

Basic Books:

Pedarson, Carton A., Wright, M. D., and Wright, B. A., Selling: Principles and Methods, Richard D. Irwin. 
Cooper, Simon, Selling: Principles, Practice and management, Pitman Publishing, London. 

Reference Books:

Shrestha, S. K., Fundamentals of Selling, Kathmandu: Book Palace. 
Futrell, Charles., ABCs of Selling, New Delhi: RichardD. Irwin Inc. Homewood. 
Still, R. R., Cundiff, E. W., Bovoni,& Norman, A. P., Sales Management: Decisions, Strategies and Cases., New Delhi: Prentice hall of India 
Sharma, G. R., Fundamentals of Selling, Kathmandu: Taleju Prakashan.

Complete Syllabus of Insurance and Risk Management | FIN 254 | BBS 4th year

Full Marks: 100 
Pass Marks: 35 
Lecture Hours: 150 

Course Objectives:

The objective of this course is to familiarize students with the basic nature of risk and provide detail knowledge of insurance. The course also aims at providing necessary skills to analyze and shop appropriate life and non-life policies. 

Course Description:

This course deals with basic nature of risk and the way it is managed by different types of insurance businesses. In this course, students will learn fundamental aspects of risk management along with general principles of insurance. Besides, they will also have an opportunity to learn the principles and processes of effecting life, health, and property and liability insurances. Students will also develop the necessary skills to evaluate and shop appropriate insurance policies. This course includes a total of 12 units, they are: Introduction to Risk and Insurance, Risk management, Risk Identification and Measurement, Fundamental Legal Principles and Insurance Contract, Life Insurance, Health Insurance, Automobile Insurance, Homeowners Insurance, Commercial Property Insurance, Commercial Liability Insurance, Social Insurance and Government Regulation of Insurance. 

Course Details:

Unit 1: Introduction to Risk and Insurance LH 10 
Meaning of risk; Peril and hazard; Basic categories of risk; Burden of risk on society; Methods of handling risk; Definition of insurance; Basic characteristics of insurance; Requirements of insurable risk; Types of insurance; and Benefits and costs of insurance to society. 

Unit 2: Risk Management LH 10 
Meaning of risk management; Objective of risk management; Steps in risk management process; Benefits of risk management; Personal risk management; The changing scope of risk management; Financial analysis in risk management decision making; and Other risk management tools. 

Unit 3: Risk Identification and Measurement LH 10 
Risk identification; Concept and use of probability in risk measurement; and Evaluating the frequency and severity of losses. 

Unit 4: Fundamental Legal Principles and Insurance Contract LH 10 
Legal principles; Requirements of an insurance contract; Distinct legal characteristics of insurance contract; and Basic elements of insurance contract. 

Unit 5: Life Insurance LH 15 
Meaning and importance of life insurance; Types of life insurance; Life insurance contract; Procedure of life insurance contract; Determining the premium of life insurance; Principles of investment of life fund; Distribution channels for life insurance; Group life insurance: concept, group life underwriting principles, group life insurance plans; and Life insurance in Nepal: evolution, current status, and major policies. 

Unit 6: Health Insurance LH15 
Meaning and importance of health care insurance; Types: individual and group; Individual health care insurance coverage; Individual medical expense contractual provisions; Shopping for individual health insurance; Group medical expense insurance and plans: traditional indemnity plan, anaged care plan, consumer-driven health plan; Group medical expense contractual provisions; Group-disability income insurance; and Health insurance in Nepal: current status and major challenges. 

Unit 7: Auto Insurance LH 12 
Overview of automobile insurance; Liability coverage; Medical payment coverage; Uninsured and insured motorists coverage; Auto insurance pricing and underwriting: rating factors, underwriting, residual markets; Arguments for and against compulsory auto third party insurance; Tort liability and nofault law; and Automobile insurance in Nepal: current status, process of effecting automobile insurance and major issues. 

Unit 8: Homeowners Insurance LH 7 
Types of policies; Major coverage; Property loss settlement; Pricing homeowners policies; Personal umbrella policies; Coverage of high risk/ catastrophic perils; and Impact of catastrophes on property insurance. 

Unit 9: Commercial Property Insurance LH 6 
Commercial package policy; Important forms: property coverage form, causes-of-loss form, reporting form; Business income insurance; and Transportation insurance: ocean marine insurance and inland marine insurance. 

Unit 10: Commercial Liability Insurance LH 15 
General liability loss exposure; Commercial general liability policy; Workers’ compensation insurance; Commercial motor vehicle liability insurance; Aviation liability insurance; Professional liability insurance; Directors and officers liability insurance. 

Unit 11: Social Insurance LH 15 
Concept of social security scheme; Need of social insurance; Old-age survivors and disability insurance; Major benefits; Medicare; Unemployment insurance; Workers compensation; and Social security schemes in Nepal: current status and major issues. 

Unit 12: Government Regulations of Insurance LH 15 
Rationale for insurance regulation; Methods of regulating insurers; Areas of regulation; Problems and issues in regulation; Features and coverage of existing Insurance Act and Insurance Regulation; Role and functions of Beema Samiti (Insurance Board) in regulating insurance in Nepal. 

Project Work LH10 
After the completion of fourth year concentration classes the students shall have to prepare and submit a project work in the area they have specialized. The subject teachers have to discuss with students on possible topics of the project work, availability and sources of literature, availability of data, data collection methods, appropriate tools of data analysis, etc relevant to the subject within 10 lecture hours. 

Text and Reference Books:
Rejda, G. E. Principles of risk management and insurance. New Delhi: Pearson Education. 
Harrington, S. E., & Niehaus, G. R. Risk management and insurance. New Delhi: Tata McGraw-hill. 
Vaughan, E. J. & Vaughan, T. M. Fundamentals of risk and insurance. New Delhi: Willey India. 
Williams, C. A., Smith, M. L. & Young, P. C. Risk management and insurance. Ohio: McGraw Hill. 
Dorfman, M. S. Introduction to risk management and insurance: New Delhi: Pearson Education. 
Government of Nepal, Insurance Act

Complete Syllabus of Fundamentals of Investment | FIN 253 | BBS 4th year

Full Marks: 100 
Pass Marks: 35 
Lecture Hours: 150 

Course Objective:

The objective of this course is to provide students with basic understanding of fundamental concepts and principles of investing and equip them with the tools and techniques for analyzing individual securities and portfolios. By the end of this course, the student will be familiar with the investment environment and be able to analyze securities and make correct investment decisions from the view point of individual investors. 

Course Description:

This course deals with investment environment, principles and process of investing in securities. It also provides students opportunities to learn techniques of analyzing securities and forming portfolios. The topics covered in this course are: investment environment, securities markets and transactions, risk and return, modern portfolio, investment in common stocks, bonds, and mutual funds, and derivative securities. 

Course Details:

Unit 1: Investment Environment LH 10 
Meaning and types of investment; Types of investors; Investment process; Investment vehicles; Making investment plan: steps in investing, considering personal taxes, investing over the life cycle, investing in different economic environment; Meeting liquidity needs: investing in short-term vehicles; Investment environment in Nepal; and Ethics in investing. 

Unit 2: Markets and Transactions LH 15 
Meaning of securities markets; Types of securities markets: primary market and secondary market, broker and dealer market, alternative trading system, general market conditions; Globalization of securities markets: importance, investing in foreign securities, risk in international investing; Trading hours and regulations of securities markets: trading hours, regulations; and Types of securities transactions: long purchase, margin trading and short-selling. 

Unit 3: Investment Information and Securities Transactions LH 15 
Introduction to online investing; Pros and cons of using internet as an investment tool; Types and sources of investment information: types of information, sources of information; Market averages and indexes: Dow Jones averages, S & P indexes, Nepse indexes; Bond market indicators; Making securities transactions – the role of the stock brokers; Types of orders; Online transactions; Transaction costs; and Investor protection. 

Unit 4: Return and Risk LH 10 
The concept of return: components of return, importance of return, level of return, historical return, time value of money and return; Measuring return: real, risk-free and required returns, holding period return, the internal rate of return; Finding growth rates; The meaning of risk; Sources of risk; risk of a single asset: standard deviation, coefficient of variation; Assessing risk; and Combining risk and return. 

Unit 5: Modern Portfolio LH 15 
Concept of portfolio; Portfolio objectives; Portfolio return and standard deviation; Correlation and diversification; International diversification; The Capital Assets Pricing Model (CAPM): components of risk, beta, estimating return using CAPM, the Security Market Line; Traditional approach of portfolio management; Modern portfolio theory: the efficient frontier, portfolio beta, the risk return tradeoff; and Reconciling traditional approach and modern portfolio theory. 

Unit 6: Common Stock Fundamentals LH 8 
Pros and cons of stock ownership; Buying and selling of common stocks: reading the quotes, transaction costs, common stock values; Types of stocks and stock dividends; and Investment strategies. 

Unit 7: Common Stock Analysis and Valuation LH 15 
Concept of fundamental analysis and technical analysis; Security analysis – principles and approaches; Economic analysis: economic analysis and business cycle, key economic factors, developing an economic outlook; Industry analysis: key issues, industry growth cycle, developing an industry outlook; Financial ratios – liquidity ratios, activity ratios, leverage ratios, profitability ratios, ROA-ROE interaction, common stock ratios; The valuation process; Stock valuation models: the dividend valuation model, other approaches to valuation – dividend-and-earnings approach, price/earnings approaches; Concept of market efficiency and behavioral finance. 

Unit 8: Fixed Income Securities LH 10 
Meaning and types of fixed income securities; Features of a bond; Bond market performance; Bond’s exposure to risk; Bond ratings; The market for debt securities: Treasury bonds, agency bonds, municipal bonds, corporate bonds; Specialty issues: convertible securities, zero coupon bonds, mortgage-backed securities, assets-backed securities, junk bonds; Global bond market; and Nepalese bond market. 

Unit 9: Bond Valuation LH 12 
The behavior of market interest rates; The term structure of interest rates and yield curve; The pricing of bonds; Measures of yield and return: current yield, yield to maturity, yield to call, expected return; Duration and immunization: the concept of duration – measuring duration, bond duration and price volatility; Uses of bond duration measures; and bond investment strategies. 

Unit 10: Mutual Fund LH 10 
The mutual fund concept; Advantages and drawbacks of mutual fund ownership; Organization and functioning of mutual funds; Open-end and closed-end funds; Exchange-traded funds; Important considerations in investing mutual funds; Other types of investment companies; Types of funds and services: types of funds, investors services; Investing in mutual funds; Investing in closed-end funds; Measuring performance; and Mutual funds in Nepal. 

Unit 11: Managing Portfolios LH 10 
Constructing a portfolio; Evaluating the performance of individual investments; and Measuring the performance of investment vehicles; Assessing portfolio performance; Comparison of return with overall market measures: Sharpe’s measure; Treynor’s measure, Jenson’s measure; Portfolio revision and Timing transactions. 

Unit 12: Derivative Securities LH 10 
Basic features of put and call options; Advantages and disadvantages of puts and calls; Option markets; Stock option provisions; Put and call transactions; Other types of options: stock-index option, option in exchange-traded funds, interest rate options, currency options; Future market; Market structure; Trading in future market; Trading commodities; and Financial Futures. 

Project Work LH 10 
After the completion of fourth year concentration classes the students shall have to prepare and submit a project work in the area they have specialized. The subject teachers have to discuss with students on possible topics of the project work, availability and sources of literature, availability of data, data collection methods, appropriate tools of data analysis, etc relevant to the subject within 10 lecture hours. 

Text and Reference Books 
Gitman, L. J. & Joehnk, M. D. Fundamentals of investing. New Delhi: Dorling Kindersley India. 
Bodie, Z., Kane, A. & Marcus, A. J. Essentials of Investment. New York: Irwin McGraw-Hill. 
Alexander, G. J., Sharpe, W. F. & Jeffery V. B. Fundamentals of Investments. Delhi: Pearson Education. 
Reilly, F. K. Investment analysis and portfolio management. Singapore: South-Western/ Cengage Learning

Friday, 26 June 2020

Complete Syllabus of Foundations of Financial Markets and Institutions | FIN 252 | BBS 4th year

Full Marks: 100 
Pass Marks: 35 
Lecture Hours: 150 

Course Objective:

The course aims to lay the foundation of students on financial institutions and markets by imparting the fundamentals concepts and theories of financial markets and institutions. By the end of this course, the student will understand the functioning of financial institutions such as depository and non-depository financial institutions, the role of the central bank, and the markets for government and corporate securities. 

Course Description:

Financial institutions and markets are important components of market economy. Students studying finance courses must be familiar with the purpose and functions of the financial institutions and the markets. Therefore, this course deals with fundamental aspects of financial institutions and markets as they operate in an economy. This course covers the fundamentals concepts and theories of financial markets and assets, depository and non- depository financial institutions, central banking and monetary policy, assets price and interest rates, organization and structure of markets, government securities markets, markets for corporate securities, mortgage and assets backed securities, and risk in financial institutions. 

Course Details:

Unit 1: Introduction LH 10 
Overview of financial assets: concept of financial assets, debt versus equity instruments, the price of financial assets and risk, financial assets versus tangible assets, the role of financial assets; Financial markets: concepts and role of financial markets, classification of financial markets, market participants, globalization of financial markets, classification of global financial markets, motivation for foreign market and Euromarkets; The role of the government in financial markets: justification for regulation, forms of regulation; and Financial innovation: categorization of financial innovations, and motivation for financial innovation. 

Unit 2: Financial Institutions, Financial Intermediaries and Asset Management Firms LH 7 
Financial institutions: services provided by financial institutions; Role of financial intermediaries; Overview of asset/liability management for financial institutions; Concerns of regulators; Asset management firms; and Hedge funds. 

Unit 3: Depository Institutions LH 8 
Asset/liability problems of depository institutions; Commercial banks – services, bank funding, capital requirement for banks; Savings and loan associations—assets, funding, and regulation; Savings banks; Credit unions; and Classification of depository institutions in Nepal. 

Unit 4: The Central Bank and Monetary Policy LH 10 
The central bank and its purposes; Instruments of monetary policy; Different kinds of money; Money and monetary aggregate; The money multiplier—the expansion of the money supply; The impact of interest on money supply; and The money supply process in an open economy; Monetary policy: concept and goals of monetary policy, trade-offs and conflicts among policies, goals and types of targets, and Nepal Rastra Bank and monetary policy of Nepal. 72 

Unit 5: Insurance Companies LH 15 
Meaning; Types of insurance; Insurance company versus types of products; Fundamentals of the insurance industry; Regulation of insurance industry; Structure of insurance companies; Forms of insurance companies—stock and mutual; Individual versus group insurance; Types of life insurance; General account and separate account products; Participating policies; Insurance company investment strategies; Changes in insurance industry; Evolutions of insurance, investment and retirement products; Insurance industry in Nepal; and Regulation and supervision mechanism in Nepal. 

Unit 6: Investment Companies and Pension Funds LH 15 
Types of investment companies—open-end funds, closed-end funds; unit trusts; Funds sales charges and annual operating expenses; Multiple shares classes; Economic motivation for funds; Types of funds by investment objectives; The concept of family of funds; Investment vehicles for mutual funds; Mutual fund costs; Taxation of mutual funds; Regulation of funds; Structures of a funds; Recent changes in mutual funds; Alternatives to mutual funds—exchange traded funds; Mutual funds versus exchange traded funds; Investment companies in Nepal; Concept of pension funds; Types of pension plans—defined-benefit plan, defined-contribution plan, and hybrid pensions plans; and Practices of pension plan in Nepal. 

Unit 7: Determinants of Asset Prices and Interest Rates LH 15 
Properties of financial assets; Principles of pricing of financial assets; Price volatility of financial assets; The theories of interest rates—Fisher's classical theory, the loanable funds theory, and the liquidity preference theory; The determinants of the structure of interest rates; The yield curve and the term structure; Forward rates; and Determinants of the shape of the term structure. 

Unit 8: Organization and Structure of Markets LH 10 
Primary markets: the traditional process for issuing new securities, regulation of the primary market, variation in the understanding of process, and private placement of securities; Secondary markets: functions of secondary markets; Perfect markets; Roles of brokers and dealers in real market; Market efficiency; Electronic trading; and Primary and secondary markets in Nepal. 

Unit 9: Market for Government Securities LH 10 
Markets for treasury securities: types of treasury securities, the primary markets—auction cycles, determination of the results of an auction, primary dealers, submission of bids; Secondary market; stripped treasury securities; Municipal securities markets: types and features of municipal securities, municipal bond ratings, the primary and secondary markets for municipal securities, and yields on municipal bonds; and Government securities and markets in Nepal. 

Unit 10: Markets for Common Stock LH 10 
Trading mechanics; Transaction costs; Trading arrangement for retail and institutional investors; Basic functioning of stock markets; Stock market indicators; Pricing efficiency of the stock markets; Exchange market structures; Stock market and over-the-counter markets; Off-exchange markets; and Common stock market in Nepal. 

Unit 11: Market for Corporate Senior Securities LH 10 
Concept of corporate senior securities; Credit risk; Commercial paper—concept, issuers of commercial paper; Medium term notes; Banks loans; Corporate bonds: overview of concept and features, bonds with special features, corporate bond credit rating; Eurobond market; Preferred stock: features, adjustable-rate preferred stock; Negotiable CDs; and Bankers acceptance. 

Unit 12: The Mortgage and Asset-backed Securities Markets LH 10 
Concept of mortgage and mortgage markets; Mortgage origination; Types of mortgage; Investment risks; Concept of mortgage-backed securities; Agency pass-through securities; Collateralized mortgage obligations; Accrual bonds; Stripped mortgage-backed securities; Asset-backed securities markets: concept of asset-backed securities and securities markets, creation of an asset backed security, collateral types and securitization structure, non-mortgage types of ABS, credit risks associated with investing in ABS, securitization and the impact on financial markets. 

Unit 13: Risks of Financial Institutions LH 10 
Concept of risk; Types of risk: interest rate risk, market risk, credit risk, off-balance-sheet risk, foreign exchange risk, sovereign risk, technology and operational risks, liquidity risk, insolvency risk and other risks. 

Project Work LH 10 
After the completion of fourth year concentration classes the students shall have to prepare and submit a project work in the area they have specialized. The subject teachers have to discuss with students on possible topics of the project work, availability and sources of literature, availability of data, data collection methods, appropriate tools of data analysis, etc relevant to the subject within 10 lecture hours. 

Text and Reference Books:

Fabozzi, F. J., Modigliani, F., Jones, F. J., & Ferri, M. Foundations of financial markets and institutions. Delhi: Dorling Kindersley (India) Pvt. Ltd. 
Saunders, A. & Cornett, M. M. Financial markets and institutions, New York: McGraw Hill Irwin. 
Meir, K. Financial institutions and markets. Delhi: Oxford University Press India. 
Madura, J. Financial institutions and markets Delhi: Cengage Learning India Private Limited. 
Klob, R. & Rodriguez, R. J. Financial institutions and markets. Cambridge: Blackwell Publishers Inc. 
Shrestha, M. K. , Bhandari, D. B. & Joshi, P. R. Foundation of Financial Institutions & Markets. Kathmandu: Asmita Books Publishers & Distributors (P) Ltd. 
Bhattarai, J., & Ghimire, S. R. Financial markets and institutions. Kathmandu: K. P. Pustak Bhandar. 
Bhole, L. M. & Mahakud, J. Financial institutions and markets. Delhi: Tata McGraw Hill Education Pvt. Ltd

Complete Syllabus of Commercial Bank Management | FIN 251 | BBS 4th year

Full Marks: 100  
Pass Marks: 35 
Lecture Hours: 150

Course Objective:

This course aims to provide students with basic understandings of how commercial banks provide their services and equip them with the tools and techniques required for commercial bank management. By the end of this course, the student will be able to understand regulatory environment, evaluate performance, analyze asset/liability position of banks, make correct investment decisions, provide various types of lending, manage capital and liquidity position and analyze the impact of off balance activities of commercial banks. Course Description This course deals with one of the most important financial institutions – commercial banks. This course introduces students with the commercial bank and the regulatory environment in which it operates. Then it evaluates the performances of banks and discusses how the assets and liabilities of the banks are managed. It describes how these banks maintain their liquidity, manage the capital and offer different types of loan to their clients. Finally, it also covers the off-balance sheet items and electronic banking. 

Course Details:

Unit 1: Introduction to Commercial Banking LH 5 
Meaning, types and functions of a bank; Bank goals and constraints; Internal organization of banking firms; Sizes and market shares of commercial banks; Assets and liabilities of commercial banks; and Current status of commercial banks in Nepal. 

Unit 2: The Bank Regulatory Environment LH 10 
Reasons for bank regulations; Evolution of regulatory framework; Salient Features of Banking and Financial Institutions Act; Functions and power of bank regulator; and The Role of Nepal Rastra Bank in the regulation of banks in Nepal. 

Unit 3: Evaluating Bank Performance LH 10 
Framework for evaluating bank performance: internal performance, external performance; Bank financial statement: the balance sheet, the income statement; Analyzing bank performance with financial ratios: profit ratios, risk ratios, other ratios; Risk-adjusted return on capital; and Economic value added. 

Unit 4: Asset/Liability Management LH 15 
Concept of asset/liability management; Approaches in managing interest rate risk: balance sheet adjustment, off-balance sheet adjustment; Measuring interest rate sensitivity and dollar gap: classification of assets and liabilities, definition of dollar gap, asset and liability sensitivity gap, interest rates and profitability, incremental and cumulative gap, gap analysis, managing interest rate risk with dollar gap, balance sheet adjustment, acceptable level of interest rate risk, aggressive vs defensive management of interest rate risk using dollar gap, problem of dollar gap management; Duration gap analysis: measurement of duration gap, interest rates, the duration gap and the value of equity, defensive and aggressive duration gap management, problem with duration gap management; and Simulation and stress testing in asset/liability management. 

Unit 5: Investment Management LH 10 
Investment policies and goals; Types of investment securities; Evaluating investment risk: security specific risk, portfolio risk, inflation risk; and Investment strategies: passive investment strategies, aggressive investment strategies. 

Unit 6: Credit Evaluation Process LH 10 
Credit scoring; Credit rating; financial analysis; Ratio analysis: profitability ratios, liquidity ratios and measures, efficiency ratios, leverage ratios; and Common size statement analysis. 

Unit 7: Commercial and Industrial Lending LH 15 
The role of asymmetric information in lending; Lending environment; Loan policy; Ways to making loan; Principal lending activities; Collateral: characteristics of good collateral, types of collateral; The lending process: evaluating a loan request, structuring commercial loan agreements, pricing commercial loans, monitoring and loan review. 

Unit 8: Real Estate and Consumer Lending LH 10 
Real estate lending; Characteristics of mortgage loan; Residential mortgage loan; Commercial real estate loan; Consumer lending; Types of consumer loans; and Financial charges. 

Unit 9: Liquidity Management LH 15 
Estimating liquidity needs: sources and uses of funds method, structure-of-deposits method; Assets liquidity: role of asset liquidity, primary reserves, managing the money position, secondary reserves; Liability management; Fund management of liquidity: liquidity ratios, optimal bank liquidity; Regulatory view of bank liquidity; and Nepal Rastra Bank directives on liquidity management. 

Unit 10: Capital Management LH 10 
Definition of bank capital; Role of bank capital; Capital adequacy; Shareholders’ view on bank capitalization; Trends in bank capital; and Nepal Rastra Bank Directives on bank capital. 

Unit 11: Liabilities Management LH 10 
Structures of bank liabilities; Deposit sources of fund; Non deposit sources of funds; Balance sheet structure of bank liabilities; Managing bank liabilities; Formulating pricing policies; Estimating cost of bank funds; and Cost analysis. 

Unit 12: Off-Balance Sheet Activities LH 10 
Financial guarantees; Standby letter of credit; Bank loan commitments; Derivatives; and Other off- balance sheet activities. 

Unit 13: Electronic Banking LH 10 
Retail payments and financial services; Electronic banking services: retail services, wholesale services; and Electronic banking: internet banking. 

Project Work LH 10 
After the completion of fourth year concentration classes the students shall have to prepare and submit a project work in the area they have specialized. The subject teachers have to discuss with students on possible topics of the project work, availability and sources of literature, availability of data, data collection methods, appropriate tools of data analysis, etc relevant to the subject within 10 lecture hours. 

Text and Reference Books:

Gup, B. E., & Kolari, J. W. Commercial banking, New Delhi: Wiley India. 
Rose, P. S., & Hudgins, S. C. Bank management and financial services, New Delhi: Tata McGraw-Hill Education. 
Koch, T. W., & McDonald, S. S. Bank management. New Delhi: Cengage Learning. 
Chaudhari, M. An introduction to banking – liquidity risk and assets liabilities management, West Sussex, UK: Wiley. 
Government of Nepal. Banks and financial institutions act 2006.

Complete Syllabus of Fundamentals of Corporate Finance | FIN 250 | BBS 4th year

Full Marks: 100
Pass Marks: 35 
Lecture Hours: 150 

Course Objective:

The objective of this course is to provide students an understanding of the basic concepts and theories of corporate finance and develop skills to analyze issues in corporate finance for sound financing decisions in businesses. 

Course Description:

This course familiarizes students the fundamentals of corporate finance and provides them required skills to analyze and manage financing aspects of business decisions. This course deals with introduction to corporate finance, financial markets and institutions, interest rates, short-term financing, common stock and investment banking process, long-term debt and preferred stock financing, capital structure and leverage, financial planning and forecasting, derivatives and risk management, multinational corporation and merger and acquisition. 

Course Details:

Unit 1: Introduction to Corporate Finance LH 10 
Corporate finance and financial manager; Financial manager’s responsibilities; Managerial actions to maximize shareholder wealth; Corporate finance and other functional areas; The agency problem: stockholders versus managers and stockholders versus creditors; Corporate social responsibilities; and Corporate governance. 

Unit 2: Financial Markets and Institutions LH 5 
The capital allocation process; Financial markets; Types of financial markets; Financial institutions; The stock market; Stock market and returns; and Stock market efficiency. 

Unit 3: Interest Rate LH 10 
The cost of money; Interest rates levels; Determinants of market interest rates; Term structure of interest rates; Shape of yield curve; Using the yield curve to estimate future interest rates; Macro-economic factors influencing interest rates; and Interest rate and business decision. 

Unit 4: Short-Term Financing LH 20 
Nature of short-term financing; Advantages and disadvantages; Sources of short-term financing: accruals, accounts payable (trade credit), commercial paper, short-term bank loans – line of credit, revolving credit arrangement, transaction loans; The cost of bank loan; Choosing a bank; Comparison of cost of trade credit, commercial paper and short-term bank loan; Use of security in short-term financing: inventory financing and accounts receivable financing. 

Unit 5: Common Stock and Investment Banking Process LH 15 
Features of common stock; Legal rights and privileges of common stockholders; Advantages and disadvantages; The market for common stock; Methods of selling securities: public offering, rights offering and private placement; Analysis of rights offering and effect of rights offering on shareholders’ wealth; and The investment banking process. 

Unit 6: Long-Term Debt and Preferred Stock Financing LH 10 
Debt instruments: term loan and bonds; Debt contract features; Loan repayment schedules; Types of bonds; Bond innovations; Advantages and disadvantages; Preferred stock: features, types, advantages and disadvantages. 

Unit 7: Capital Structure and Leverage LH 10 
Capital structure and financial structure; Determining the optimal capital structure: EBIT−EPS analysis of the effect of financial leverage, EPS indifference analysis; The effect of capital structure on stock prices and the cost of capital; Capital structure and value of the firm; Operating leverage, financial leverage and total leverage. 

Unit 8: Financial Planning and Forecasting LH 15 
Strategic planning; Operating plans and the financial plan; Sales forecast; The Additional Fund Needed (AFN) Equation; Forecasted financial statements; Using regression to improve forecasts; and Analyzing the effects of changes in ratios. 

Unit 9: Derivatives and Risk Management LH 15 
Reasons for managing risk; Introduction to derivatives, Options: Option types and markets; Factors affecting the value of a call option; Exercise value versus option price; Forward and futures contracts; Other types of derivatives: swaps, structured notes, inverse floaters; Using derivatives to reduce risk; Risk management and risk management approaches. 

Unit 10: Multinational Corporate Finance LH 20 
Nature of multinational corporations; Reasons for companies going global; Multinational versus domestic financial management; Exchange rates quotations; Cross rates; Interbank foreign currency quotations; Trading in foreign exchange rates: spot rates and forward rates; Interest rate parity; Purchasing power parity; Inflation, interest rates, and exchange rates; International money and capital markets; International capital budgeting; and International capital structure. 

Unit 11: Merger and Acquisition LH 10 
Rationale for mergers; Types of mergers; Level of merger activity; Hostile versus friendly takeovers; Merger analysis; Role of investment bankers; Corporate alliances; and Private equity investments. 

Project Work LH 10 
After the completion of fourth year concentration classes the students shall have to prepare and submit a project work in the area they have specialized. The subject teachers have to discuss with students on possible topics of the project work, availability and sources of literature, availability of data, data collection methods, appropriate tools of data analysis, etc relevant to the subject within 10 lecture hours. 

Basic Text:

Brigham, E. F., & Houston, J. F. Fundamentals of financial management. Delhi: Cenage Learning. 
Weston, J. F., Scott B., & Brigham, E. F. Essentials of managerial finance. New York: Harcourt Brace College Publishers. 

References:

Van Horne, J. C., & Wachowicz, J. M. Fundamentals of financial management. Prentice- Hall India Ltd. 
Ross, S. A., Westerfield, R. W. & Jordan, B. D. Fundamentals of corporate finance. New York: McGraw-Hill Irwin. 
Gitman, L. J. Principles of managerial finance. Delhi: Pearson Education. 
Paudel, R. B., Baral K. J., Gautam R. R., & Rana S. B. Fundamentals of corporate finance. Kathmandu: Asmita Books Publishers and Distributors.